About Me

Hello! Welcome to the PhotoFairytales blog - I'm the face behind the business and I'd like to thank you for visiting!

I’m Sarah - a married mum and owner of PhotoFairytales, an online gift shop run from our family home in Norfolk. PhotoFairytales opened its doors back in 2009 and was built out of my love for design and creation. (Oh, and although I have a frog in my logo, if I meet a frog in real life I tend to scream and climb the nearest tree...)

Before I tell you who I am, let me tell you who I’m not: I’m not a huge faceless company with countless employees, a warehouse, shareholders, or a big glossy desk! PhotoFairytales is me, and I’m PhotoFairytales... 

PhotoFairytales is more a village than a city, and as its Lady Mayor (so to speak) I'd like to invite you to a very pleasant village - peaceful and friendly, with a heart warming welcome full of good honest handmade goodness.

My philosophy is quite simple really. I want to be able to offer you (my lovely, attractive and wise customer) something unique that has been created with care and from the heart, offered with awesome customer service (you know, the good old fashioned bend-over-backwards kind!).

I know that finding a great gift, or a keepsake to mark an important moment, can be fraught with hassle. At the beginning of your travels, you have in mind that your shopping trip will be a pleasant skip through the enchanted forest to the old shoppe (made of gingerbread) which will be packed with quaint and lovely little ticky-tacky-nicky-naks. The problem is, all too quickly you find yourself studying something with “novelty” in the description that costs £20 more than you wanted to spend, and wondering if “it will do”.
Well, no it will most certainly not do! (I said that in my posh, bossy voice by the way.)

PhotoFairytales was built out of my love for design and creation, almost everything you see on the site is designed from the heart by me - and my town plan is that it will offer you inspired unique products at sensible prices. I’m not the only designer in the village though, I have invited a few other hand picked artisans and creative types to join me and you can purchase their work too. Visit the PhotoFairytales site to see the latest offerings (but before you go, don't forget to take a quick look at the latest competitions and discounts on offer above!).

I've often been accused of being a perfectionist (which I think is a euphemism for "pain in the neck"?), but I can promise you that when it comes to working on your order I will use all those annoying perfectionist traits I have to produce something you will adore. (Just be grateful you don’t have to live with me…)

PhotoFairytales is a small business, run from our family home in Norfolk. When you place an order or make contact, it will be me that will answers you. And as your Lady Mayor of PhotoFairytales I would like to extend a warm welcome and thank you for stepping off the beaten track and discovering this little parish.

Sarah Thexton

Get in touch:
Website: PhotoFairytales.co.uk
Twitter: twitter.com/photofairytales
Facebook: facebook.com/photofairytales
Email: queries@photofairytales.co.uk
Address: 45 Swan Road, Dereham, Norfolk, NR19 1AG


  1. You are so wonderful,mum, I am glad to have a fantabulus mum like you! XXXX :)


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