Friday, 18 January 2019

Huge Flash Sale: this Monday - are you in?

Happy New Year! I hope you had a lovely, relaxing Christmas - although that seems like it happened ages ago now! January always seems to be such a gloomy month, don't you think?

In fact, it's been worked out that the third Monday in January is the most depressing day of the year - and this year that falls on January 21st: this Monday coming!

It has been designated as Blue Monday, based on a number of factors such as the weather, the shortness of daylight hours, post-Christmas debts and bills, the time since Christmas (and the amount of time since we've all failed with our New Year's resolutions!), and a lack of general motivation coupled with the feeling we should be doing something. Sounds like a barrel of laughs!

So, I've decided there will be no 'Blue Monday' here at PhotoFairytales this year. No, this year I'm going to put a bit of mental tinsel and glow around the date and instead I'm putting together the biggest, most discounted sale I've ever had at PhotoFairytales! A little something to warm your cockles and save you some of your hard earned cash this month!

Blue Monday Flash Sale: January 21st

This is going to be the biggest sale I've ever run - the biggest discounts on the most items: so don't miss out as there'll never be another like it!

 PhotoFairytales huge Flash Sale: January 21st 2019

This is going to be a great opportunity to stock up on an early Valentine's or Mother's Day present too - so why not take advantage of the fantastic discounts I'll be offering?

The Flash Sale will only be running for 3 hours, from 7pm-10pm - so make a date in your diary, set an alarm on your phone, or stick a post-it on your fridge door! Everyone on my mailing list will be sent full details at 6pm on Monday, an hour before the sale starts at 7pm, so you'll have time to work out what you want to order and be ready to pounce!

 PhotoFairytales Flash Sale: January 21st 2019

Don't worry, when you join the mailing list you won't be bombarded with emails - I only send out occasional newsletters, but they're a great way of finding out whenever I have any special offers happening. Your details are never shared and will never be sold to a third party, and you can unsubscribe at any time. Also, when you sign up you'll receive a fantastic offer of a free gift worth £10 when you spend over £15 - so win win!!

Head over to the PhotoFairytales site now and sign up - just click here and pop your email address in the form. If you're already on the list: great! Keep an eye out for your Flash Sale email arriving in your inbox at 6pm on Monday 21st January.

Have a great weekend everyone,
Sarah :)

Thursday, 13 December 2018

Last Minute Personalised Christmas Gift Ideas (for the panicky, left it a bit late, types!)

Right, let's cut to the chase: there's less than 2 weeks now before Christmas Day: have you got everyone's gifts sorted out? No? OK, don't panic as I have some great last minute gifts that are super-special. Not only that, but they're made to order, personalised and lovely too!

Here's a round up of all the personalised Christmas gift ideas that are still available to order at PhotoFairytales (and all with FREE UK P&P!):

Last minute personalised Christmas gift ideas

1: Word Theme print: available in a range of different word collections, this is a really quirky gift that they'll adore. Created in absolutely any colour of your choosing, it is a generous A3 size too. £22.95 - last orders by midnight December 13th
2: Cook's Conversion Chart: personalised and in a range of colours, this is a practical and stylish gift for any keen cook or baker this Christmas! From £15.95 - last orders by midnight December 13th for A3 size, or December 14th for 8x10" size
3: Personalised Alphabet Nursery print: a stunning gift for baby's first Christmas, this will look adorable in the nursery or little one's bedroom. Printed on gorgeous watercolour textured paper, a lovely heirloom print. £23.95 - last orders by midnight December 13th
4: Written in the Stars print: a gorgeous, romantic gift with an on-trend celestial space theme. In deep inky blue, this is part of a range of beautiful love prints - perfect for a romantic Christmas gift for your loved one. From £15.95 - last orders by midnight December 13th for A3 size, or December 14th for 8x10" size
5: Personalised Newspapers: a brilliantly fun gift, guaranteed to raise a smile on Christmas Day! A range of designs to choose from, these prints are virtually indistinguishable from a genuine newspaper. From £15.95 - last orders by midnight December 14th
6: Wooden Memory Photo Rocket: truly unique, this is a really special gift for a baby or toddler this Christmas. Personalised to order, this solid wood rocket displays 5 of your favourite photos. £35.95 - last orders by midnight December 13th
7: Personalised Santa Telegrams: deliver some extra magic to your loved one this Christmas! This will arrive before Christmas and will absolutely make their day - a wonderful, high quality telegram signed individually and sent directly from Santa himself! £6.50 - last orders by midnight December 16th
8: Raining Love personalised Print: part of a range of designs, this beautiful A3 print comes in a choice of colours too. Perfect for your loved one, a baby or toddler - see the site to view all the designs available! £22.95 - last orders by midnight December 13th
9: Always be Batman Print: available in a range of superhero designs, perfect for him, her, teenagers or children! From £15.95 - last orders by midnight December 13th for A3 size, or December 14th for 8x10" size

You can still find even more great last minute Christmas gifts on the PhotoFairytales site. Here's a quick list of everything that's still available to order:

Order by midnight December 13th:

Order by midnight December 14th:
All Personalised Prints in 8x10" size (except Family Tree prints, On Our Wedding Day prints, On This Day prints, and Bunny Rabbit Family prints)

Order by midnight December 16th:
Standard Greeting Cards (fast dispatch cards)

Order by midnight December 18th:
Gift vouchers - a real, last minute gift that you can download and print within 24 hours or less of ordering! Available in multiples of £5.

There you go, Christmas panic over!
Sarah :)

Friday, 23 November 2018

Celebrate Handmade this Black Friday!

Whilst some of you will no doubt be sitting hunched over your computers and phones in a frenzy of Black Friday shopping today, I know that there are many more of us out there that have started to side step around the madness of the day. Don’t get me wrong: I appreciate a bargain as much as the next person – and if I was in the market for buying a new TV or washing machine I’d probably be doing the exact same thing. The problem is, does this bargain hunting spill over into places that aren’t quite the right ‘fit’? Big buys like white goods, furniture, phones and gadgets are the perfect candidates for price slashing: they’ve got huge margins, they’re mass produced, and more often than not they’re priced at a point that is actually designed to be reduced. (I mean, when doesn’t that sofa shop have a sale on?!)

So, I thought I’d take a moment to explain why I’m not slashing prices but instead joining in with Folksy’s ‘Celebrate Handmade’ day today – and to give you a glimpse of what it takes to bring something handmade from conception all the way through to the point of sale. 

You, dear reader, I know can appreciate the value of buying handmade: you know and understand the amount of care and attention that goes into the item you’re buying, and you know that buying direct from the artist, designer or maker gives you a fabulous sense of having got it right. You’ve found the perfect gift for your home or a loved one, you’ve bought it ethically (no sweatshops involved), you’ve supported the British economy, and you’ve done your bit for the environment too (it hasn’t been shipped from China).

But, have you ever stopped to think about what happens to the person you’ve bought from? That tiny business or cottage industry, that artisan who sits in their studio every day – what do they think when you place an order? Here’s a clue!:

As one of those tiny businesses, I can tell you that this is absolutely spot on. I may have been running PhotoFairytales for over 9 years now, but I never (ever) fail to get a rush of joy when an order comes in. It doesn’t matter how busy I am, I never take for granted the fact that someone has looked at my work and thought: “I’ll buy that.” It truly is an amazing feeling. Every Christmas Day I take a moment to think about all the customers I’ve had over the recent weeks who are giving gifts to their loved ones that I’ve made. It’s an AMAZING feeling.

So, what does it take to get a new item from inside my imagination to a state of being a physical item wrapped in a parcel and flying through the post? Let me give you a glimpse:

  • The spark of the idea pings into my head – I’ll mull it over for days/weeks/months, scribbling down ideas, thinking about whether it fits with my existing work, thinking about what it will look like and how I would do it.
    Approximate ‘mulling’ time taken on average: 6 weeks
  • I’ll then start working out the design and often prototypes too: thinking about colours, images, design and materials, working on sample designs to see if I can make my idea translate into an actual item.
    Approximate working out time on average: 6 weeks
  • Next step is to work out how much it will cost to make, and find out where I can get materials. Then I need to work out what I would sell it for and what the profit margin will be vs the time taken to make it. (Very often items never make it past this point – I’ve had so many ideas over the years that I’ve had to let go simply because I couldn’t make it work financially.)
    Approximate time taken to cost a project and source materials on average: 3 weeks
  • So, now I know I can go ahead with my new item I need to hone the design. It might be something that is a one-off or a whole new range – so often this will involve coming up with not just one design but maybe as many as 10 or more. This is the bit that can really take time (but it's the bit I love!).
    Approximate time taken on finalising design: 6 weeks
  • Now I need to get some photos of the new product to add to my shop. Depending on how many items the new product is made up of, this can take between 2 days and a month.
    Approximate average time for product images: 2 weeks
  • Next I need to add it the PhotoFairytales site and my other online shops (eg, Folksy, Wow Thank You) – this involves designing new pages, writing copy about the new product and uploading product images.
    Approximate time taken to add the new product and put it on sale: 1 week
  • Now I need to tell the world about the new item – so, blogging, social media, mailing list, promotions, marketing. 
    This is hard to put a timescale on as it’s always ongoing, but the initial promotion will take on average about 4 weeks.

So, from the basic idea to the point of having an actual item on sale takes (very roughly) about 28 weeks. Or over 6 months. And that’s not 6 months of working just on this new project, that’s 6 months working around all the usual day to day work. So bringing a new item to fruition can often take closer to a year.

That means that before anyone has even bought my item it’s often been in production for 6 months to a year! It sounds like a long time (it is), but it’s an indication of the amount of thought and consideration that goes into my work – and I know I’m not alone with that. This is what ALL designer-makers do.

And when you, lovely person, place an order and I sell the very first of my new items: wow, just wow! I’m not sure how I can actually get across the feeling of euphoria that brings!! Truly. 

Because everything I make is personalised and made to order I need to then make the item you’ve bought. That takes anything from a day or two up to a week. Then I need to package it and get it posted to you. Sending you an email to let you know your order is on its way, perhaps a follow up email afterwards, then a bit of brief admin and the job is done. That item you’ve just bought may have taken me a few days to make and send to you, but the love and work that’s gone into it up until that point has been going on for months and months.

And that is why you know handmade is so special. That’s how you know that you’ve just bought something truly unique. You've just bought something that has had time poured into it, but also creativity, artistry, skill, experience and talent too. 

And that’s why designer-makers, artisans and crafters put their hand on their heart when you click that ‘buy now’ button.

So, can I just take this opportunity to thank you for A) reading this massive waffley post all the way to the end, and B) for supporting and celebrating handmade. If it weren’t for you we wouldn’t exist. From the bottom of my heart, thank you.

Sarah x

PS: Search for the hashtag #celebrate_handmade on Facebook, Twitter, and Instagram to discover fabulous people running tiny businesses and creating fabulous things. Shop handmade this Christmas!

Friday, 16 November 2018

It's #folksyfriday Day!

There's no denying that Black Friday has become a 'thing' in this country - imported from the US, it's now an annual date on the UK calendar too.

But, for as many people who love Black Friday, there seems to be a growing band of British shoppers who want to kick back against it, especially during a season when the feeling is that Christmas is becoming too commercial anyway. They're turning their back on the mass produced commercialism and reaching out for something more honest, with more integrity. After all, we all know that many products are deliberately launched with over inflated prices just so that they can have their prices 'slashed' on Black Friday!

Shoppers have become more considerate, more environmentally aware, more discerning: they want quality, customer care, uniqueness, individuality. So if you're one of those that's wising up to the Black Friday fuss, and trying to shop with a little more integrity, I have some great news for you... 

Shop handmade at - see my special Pinterest board now!
The team behind British craft marketplace, Folksy, asked their sellers whether they wanted a Black Friday campaign - and the resounding answer was 'no'. The designers, crafters, makers and creators who sell on the site felt strongly that it didn't fit their own ethos or that of Folksy shoppers. The customers at Folksy are looking for beautiful artisan crafts, not mass produced or imported goods that can be bought anywhere. Folksy customers are much more discerning!

So the concept of Folksy Friday Day was born - a day to celebrate handmade, to bring joy and colour to online retail in the form of beautifully made, designed and crafted gifts and homewares.

If you haven't discovered Folksy yet, it's a British marketplace and the home of modern craft. It's similar to American site, Etsy, with a couple of important differences: everything you see on the site is British, and everything is handmade - you won't find anything mass produced or passed off as being handmade. No fakery, nothing pretending to be what it isn't: just beautiful items made and designed by tiny British businesses, artisans and cottage industries.

So, if you're looking for something utterly unique, something that will be remembered and adored, this Christmas you need to take a look at 

Oh, and if you follow the PhotoFairytales Facebook page I'll be running regular posts inviting other crafters and designers to share their work and shops - so if you're looking for fabulous gift ideas make sure you follow the page to discover some great present ideas for your loved ones this Christmas!

Happy shopping,
Sarah x

Wednesday, 7 November 2018

The 2018 Santa Letters & Telegrams have arrived!

More exciting news for you here at PhotoFairytales HQ: the 2018 edition of the personalised Santa Letters & Telegrams are now on sale!

These are really special and magical - as anyone will tell you who has received one in the past. In fact, for many it has become a real tradition and when they arrive on the doormat it's fair to say the excitement of Christmas ratchets up a few notches!

personalised Santa Letters and Telegrams from PhotoFairytales

There are other 'letters' and 'telegrams' out there in the online world, but these are the real deal: each and every one is written especially by the genuine Father Christmas, and he hand-signs every one himself. The letters are so full of detail that your child can't help but understand that Santa Claus is real, and they will be amazed at how much he knows about them, right down to what they're hoping to receive for Christmas this year!

personalised Santa Letters and Telegrams from PhotoFairytales

As in previous years, the personalised Santa Letter Gift Packs also come with sweet little gifts and treats, as well as a personalised certificate. Both the Letters & Telegrams are very high quality and beautifully finished. Really special items that your little boy or girl will want to cherish.

personalised Santa Letters and Telegrams from PhotoFairytales

The personalised Santa Telegrams are available in 3 versions, including a 'Naughty' one for those that haven't yet made it onto the Nice List (perfect for adults!), and a lovely Baby's 1st Christmas Telegram version too.

Every single Santa Letter & Telegram that's sold will also raise funds for a fabulous UK charity, Mind, too. Mind provides advice and support to empower anyone experiencing a mental health problem. Every year, one in four of us will experience a mental health problem. But hundreds of thousands of people are still struggling. Mind campaigns to improve services, raise awareness and promote understanding. Mind won't give up until everyone experiencing a mental health problem gets support and respect.

Don't forget, the personalised Santa Letter Gift Packs are limited edition - every year they sell out, so if you'd like to reserve one don't leave it too late!

These Santa Letters & Telegrams will become real keepsakes, and are definitely something you'll want to store in their memory box! Make Christmas truly magical this year with one of these beautiful and really special Letters or Telegrams from Father Christmas...

Sarah x

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