Valentine's Day - for some it's a chance to have the most romantic day ever, for others... it may be something they don't pay much attention to. Whilst many of us are getting ready to show our love with thoughtful gifts and special gestures, how much are people actually spending on their partners this year?
If you've ever wondered what other people do to celebrate the day (in terms of spending on Valentine's Day gifts, I'm not delving into anything personal!) then read on...
According to a survey carried out by NerdWallet UK, the average spend for Valentine's Day 2025 is going to be £83. Surprised?
Half of Brits are planning to make a purchase for Valentine's Day this year, with the highest spenders living in Belfast (£195 average spend) and London (£147 average spend). And who are the lowest spenders I hear you ask? Worcester, Wrexham and Gloucester, where residents are the most likely to spend £0 on Valentine's Day this year!
What about age groups this Valentine's Day? Well 18-24 year olds spend the most on their partner, with an average spend of £168. This goes down a little with 25-34 year olds, who spend an average of £144. And it seems the older we get, the less we spend on our Valentine, with those aged 55-64 likely to spend just £24, and over 65's spending £19.
The more years together, the stronger the love, the less you need to spend perhaps?!
And what about men vs women? Well, men spend the most at £104 on average, whereas women spend an average of £63.
So now you know what to expect from your significant other this Valentine's Day!
Looking for that perfect, romantic gift for your Valentine (but don't want to spend £83)? Head over to my website for some unique gift ideas I know they'll love:
So, whether you’re going all out with a lavish gift or keeping it simple with a heartfelt personalised Valentine's Day card, one thing’s for sure: Valentine's Day will always be an opportunity to show just how much you care – and maybe even treat yourself in the process - no matter how much you spend!
Happy Valentine's Day!
Sarah :)
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